Nov 11, 2012 | Copywriting and marketing
Taking a break from my writing today, I came across this on Copyblogger. The.best.advice.ever. Just keep going! As a writer with a very strong procrastination gene, this is a reminder that EVERYTHING I write is useful somehow, whether it’s to get me unstuck from...
Oct 4, 2012 | Copywriting and marketing
Okay, so I’ve ripped off a line from Field of Dreams, but here’s the thing. These days, life moves pretty fast (sorry, Ferris). People don’t have the time to try and figure out what your business is all about so you’ve got to make sure that the...
Apr 24, 2012 | Copywriting and marketing
Rant of the week! In the last week, I’ve read a number of supposedly sales emails that made me want to fall asleep/whack my head against the wall repeatedly. How do these people survive in the real world? Fifty buck words, long paragraphs of rambling...
Apr 13, 2012 | Copywriting and marketing
Having worked in corporate video, I’ve seen a lot of business videos, some great, some awful. One of the worst? Any with me in them! See that picture? I’m notoriously camera shy, preferring to be the one taking the pictures rather than being in the...
Mar 19, 2012 | Copywriting and marketing
Introducing ‘Comms with a Conscience’ Did you spot it? Look up the page…see that header? My logo is no longer all about copywriting. Why the change? While focusing on copywriting, I’m meeting more and more people who want marketing and...
Feb 3, 2012 | Copywriting and marketing
Google’s Gender Reassignment You all saw the information about Google’s Ad Preferences last week – Facebook and Twitter were awash with people checking out what box Google had pegged them into. For my part, I came up as 35-44 (correct) and a man...
