Susan B. Bentley - Team Leadership and Life Coach | Communication Skills Trainer
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Facebook – it’s not me, it’s you (breaking up with Facebook the quick and easy way)

Apr 17, 2014 | Copywriting and marketing

It was bound to happen Today, me and Facebook are breaking up. It won’t be a tearful break up, in fact, I know that the other half of this relationship won’t even notice me gone as I am but a blip on their radar. In other words, I’m a small business...

Look before you leap into the world of social media

Mar 19, 2014 | Business skills, Copywriting and marketing

As a freelance writer and marketing bod, I get asked these questions on a regular basis: “Should I be on LinkedIn?” “Isn’t Twitter just for teenagers and celebrities?” “I don’t get Facebook, can you explain to me?” What...

How to avoid costly marketing mistakes

Feb 21, 2014 | Business skills, Copywriting and marketing

Let’s start with a fairytale Once upon a time, there was a girl called Cinders. Cinders always worked hard and thought herself practically perfect in every way. One night, Cinders found herself surrounded by boxes and boxes of brochures. Earlier that day, very...

Seven ways to screw up a press release

Feb 7, 2014 | Business skills, Copywriting and marketing

Your business has some great news or an event you want to publicise. Whether or not you agree that the newspaper industry is dying, the public need for news is bigger than ever. With streaming sites and constant updates, websites need more news content than your local...

Nine website mistakes that turn off potential customers

Jan 5, 2014 | Copywriting and marketing, Website tech

Always a good idea to start off the new year with a rant! I’ve asked around so these aren’t just things that bug the heck out of me but they will all make me hulk out! A landing page that feels like a cheap car sales ad Whether you’re advertising...

This week’s rant: Facebook and the art of Plain English

Nov 22, 2012 | Copywriting and marketing

Did you get that email, suspiciously sent during the Thanksgiving holiday, asking Facebookers to read the proposed privacy policy and data use policies and comment on them? I dutifully clicked on the link and took a gander at the documents. What have I learned? Not a...
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