Apr 17, 2014 | Copywriting and marketing
It was bound to happen Today, me and Facebook are breaking up. It won’t be a tearful break up, in fact, I know that the other half of this relationship won’t even notice me gone as I am but a blip on their radar. In other words, I’m a small business...
Mar 19, 2014 | Business skills, Copywriting and marketing
As a freelance writer and marketing bod, I get asked these questions on a regular basis: “Should I be on LinkedIn?” “Isn’t Twitter just for teenagers and celebrities?” “I don’t get Facebook, can you explain to me?” What...
Feb 21, 2014 | Business skills, Copywriting and marketing
Let’s start with a fairytale Once upon a time, there was a girl called Cinders. Cinders always worked hard and thought herself practically perfect in every way. One night, Cinders found herself surrounded by boxes and boxes of brochures. Earlier that day, very...
Feb 7, 2014 | Business skills, Copywriting and marketing
Your business has some great news or an event you want to publicise. Whether or not you agree that the newspaper industry is dying, the public need for news is bigger than ever. With streaming sites and constant updates, websites need more news content than your local...
Jan 5, 2014 | Copywriting and marketing, Website tech
Always a good idea to start off the new year with a rant! I’ve asked around so these aren’t just things that bug the heck out of me but they will all make me hulk out! A landing page that feels like a cheap car sales ad Whether you’re advertising...
Nov 22, 2012 | Copywriting and marketing
Did you get that email, suspiciously sent during the Thanksgiving holiday, asking Facebookers to read the proposed privacy policy and data use policies and comment on them? I dutifully clicked on the link and took a gander at the documents. What have I learned? Not a...
