Copy with a Conscience is expanding!

Introducing ‘Comms with a Conscience’ Did you spot it?  Look up the page…see that header?  My logo is no longer all about copywriting. Why the change? While focusing on copywriting, I’m meeting more and more people who want marketing and...

The Shy Girl’s Guide to kicking ass at presentations

Does the idea of presenting to an audience make you Sweaty? Shaky? Want to run away? Scared beyond words? If you’re a naturally shy person, presenting to an audience will never be your first choice of ideal work task.  But, at some point in your career, you may...

How not to win customers at trade shows

Trade shows, business shows, conventions, exhibitions.  Whatever you want to call them, hiring a stand at this kind of industry event can be a huge benefit to your company. Over the years, I’ve attended many business shows, all laid on with the aim of gaining...

Starting a freelance business

Being laid up with a sprained ankle has given me time to reflect on my business. I’m just about to hit the two month anniversary of my new freelancing life and boy, has it been a steep learning curve. Two months ago, I thought I knew it all. I was thinking “I’ve...

Networking for shy girls – part one

Today, I was going to write about shyness and the freelancing world, but my Google-fu shows me that I’ve been beaten to it by Melissa Ek in an April article for Freelance Folder. I used to be very shy and, over the years, I ‘faked it to make it’ to the point where I...

An acronym to embrace

How do you avoid business speak and keep your audience interested? Keep It Simple, Stupid! The majority of us go through our social lives without worrying about strategic trajectories, silo thinking, transitioning or gaining traction so why do we find ourselves...