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Life | Leadership | CareerIf you build your home page right, they will come!
Okay, so I've ripped off a line from Field of Dreams, but here's the thing. These days, life moves pretty fast (sorry, Ferris). People don't have the time to try and figure out what your business is all about so you've got to make sure that the first page they see on...
What cats can teach us about freelancing
This is Pukey the Cat (aka Max). Like Garfield, he doesn't leave the cul de sac so I've spent a lot of time with him in my new freelancing life. So far, he hasn't inspired me to draw a world famous cartoon strip but he has taught me a few things about freelancing and...
Getting EU cookie compliant without any baking
Everyone's been talking about cookies this week. Initially, I just heard the word "cookies" and despaired. I'm a great baker but a complete failure at baking cookies, to the point where dogs turn their noses up at my peanut butter cookies (and they sniff their...
Are your emails duller than a bag of butter knives?
Rant of the week! In the last week, I've read a number of supposedly sales emails that made me want to fall asleep/whack my head against the wall repeatedly. How do these people survive in the real world? Fifty buck words, long paragraphs of rambling sentences,...
Thinking about video for your business? Read this first!
Having worked in corporate video, I've seen a lot of business videos, some great, some awful. One of the worst? Any with me in them! See that picture? I'm notoriously camera shy, preferring to be the one taking the pictures rather than being in the spotlight. I...
Copy with a Conscience is expanding!
Introducing 'Comms with a Conscience' Did you spot it? Look up the page...see that header? My logo is no longer all about copywriting. Why the change? While focusing on copywriting, I'm meeting more and more people who want marketing and communications strategy...
Can’t keep up? 7 ways to simplify your Twitter feed and keep your Twitter rep golden
Twitter is a great tool for business. You can make new connections, keep an eye out for jobs or projects, get some tips from specialists in your area. Twitter can also make your life hell! The constant feed of news, useful and inane, pesky Direct Messages, spammers...
Google thinks I’m a man – an experiment in gender and the internet
Google's Gender Reassignment You all saw the information about Google's Ad Preferences last week - Facebook and Twitter were awash with people checking out what box Google had pegged them into. For my part, I came up as 35-44 (correct) and a man (nope, definitely...
The Shy Girl’s Guide to kicking ass at presentations
Does the idea of presenting to an audience make you Sweaty? Shaky? Want to run away? Scared beyond words? If you're a naturally shy person, presenting to an audience will never be your first choice of ideal work task. But, at some point in your career, you may well...
