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Life | Leadership | CareerHow not to win customers at trade shows
Trade shows, business shows, conventions, exhibitions. Whatever you want to call them, hiring a stand at this kind of industry event can be a huge benefit to your company. Over the years, I’ve attended many business shows, all laid on with the aim of gaining...
Starting a freelance business
Being laid up with a sprained ankle has given me time to reflect on my business. I’m just about to hit the two month anniversary of my new freelancing life and boy, has it been a steep learning curve. Two months ago, I thought I knew it all. I was thinking “I’ve...
Networking for shy girls – part one
Today, I was going to write about shyness and the freelancing world, but my Google-fu shows me that I’ve been beaten to it by Melissa Ek in an April article for Freelance Folder. I used to be very shy and, over the years, I ‘faked it to make it’ to the point where I...
An acronym to embrace
How do you avoid business speak and keep your audience interested? Keep It Simple, Stupid! The majority of us go through our social lives without worrying about strategic trajectories, silo thinking, transitioning or gaining traction so why do we find ourselves...
