Blog
Life | Leadership | CareerThe power of the pause
You might have noticed a lack of blogging from me this year. This has been partly due to lots of projects which is great, but it's also due to me working through a Foundation Certificate in Coaching Skills. This training has been a real eye opener for me and I highly...
Keeping your LinkedIn connections meaningful to your business
I've been on LinkedIn for quite some time now and I always find it interesting to hear how useful others find it as a business network. Often I'll hear negative responses as people aren't always sure how best to use it. I've also heard that people feel overwhelmed by...
Embracing the New Year a little late!
So, it's true, I admit it, it's a fair cop, I give. Last year, I didn't really, truly, entirely keep to my own promise of regular blogging. I'm going to completely own my lack of shame here - I was busy! Life took over last year, my part-time job grew, my freelance...
Facebook – it’s not me, it’s you (breaking up with Facebook the quick and easy way)
It was bound to happen Today, me and Facebook are breaking up. It won't be a tearful break up, in fact, I know that the other half of this relationship won't even notice me gone as I am but a blip on their radar. In other words, I'm a small business with a small...
Look before you leap into the world of social media
As a freelance writer and marketing bod, I get asked these questions on a regular basis: "Should I be on LinkedIn?" "Isn't Twitter just for teenagers and celebrities?" "I don't get Facebook, can you explain to me?" What is really behind all of these questions and many...
How to avoid costly marketing mistakes
Let's start with a fairytale Once upon a time, there was a girl called Cinders. Cinders always worked hard and thought herself practically perfect in every way. One night, Cinders found herself surrounded by boxes and boxes of brochures. Earlier that day, very angry...
Seven ways to screw up a press release
Your business has some great news or an event you want to publicise. Whether or not you agree that the newspaper industry is dying, the public need for news is bigger than ever. With streaming sites and constant updates, websites need more news content than your local...
Who died to build my laptop and other ethical dilemmas
In my pursuit of a sustainable lifestyle, my one downfall keeps being IT. What a tangled web there is of supply chains, components and ethical dilemmas. Need new smartphones for your business? One manufacturer currently has factory workers rioting and has been accused...
Nine website mistakes that turn off potential customers
Always a good idea to start off the new year with a rant! I've asked around so these aren't just things that bug the heck out of me but they will all make me hulk out! A landing page that feels like a cheap car sales ad Whether you're advertising your latest product,...
