Nov 22, 2012 | Copywriting and marketing
Did you get that email, suspiciously sent during the Thanksgiving holiday, asking Facebookers to read the proposed privacy policy and data use policies and comment on them? I dutifully clicked on the link and took a gander at the documents. What have I learned? Not a...
Apr 24, 2012 | Copywriting and marketing
Rant of the week! In the last week, I’ve read a number of supposedly sales emails that made me want to fall asleep/whack my head against the wall repeatedly. How do these people survive in the real world? Fifty buck words, long paragraphs of rambling...
Apr 13, 2012 | Copywriting and marketing
Having worked in corporate video, I’ve seen a lot of business videos, some great, some awful. One of the worst? Any with me in them! See that picture? I’m notoriously camera shy, preferring to be the one taking the pictures rather than being in the...
Mar 8, 2012 | Business skills
Twitter is a great tool for business. You can make new connections, keep an eye out for jobs or projects, get some tips from specialists in your area. Twitter can also make your life hell! The constant feed of news, useful and inane, pesky Direct Messages, spammers...
Dec 12, 2011 | Business skills, Networking
Trade shows, business shows, conventions, exhibitions. Whatever you want to call them, hiring a stand at this kind of industry event can be a huge benefit to your company. Over the years, I’ve attended many business shows, all laid on with the aim of gaining...
