Feb 21, 2014 | Business skills, Copywriting and marketing
Let’s start with a fairytale Once upon a time, there was a girl called Cinders. Cinders always worked hard and thought herself practically perfect in every way. One night, Cinders found herself surrounded by boxes and boxes of brochures. Earlier that day, very...
Jan 5, 2014 | Copywriting and marketing, Website tech
Always a good idea to start off the new year with a rant! I’ve asked around so these aren’t just things that bug the heck out of me but they will all make me hulk out! A landing page that feels like a cheap car sales ad Whether you’re advertising...
Apr 24, 2012 | Copywriting and marketing
Rant of the week! In the last week, I’ve read a number of supposedly sales emails that made me want to fall asleep/whack my head against the wall repeatedly. How do these people survive in the real world? Fifty buck words, long paragraphs of rambling...
Feb 3, 2012 | Copywriting and marketing
Google’s Gender Reassignment You all saw the information about Google’s Ad Preferences last week – Facebook and Twitter were awash with people checking out what box Google had pegged them into. For my part, I came up as 35-44 (correct) and a man...
