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Nine website mistakes that turn off potential customers

By on Jan 5, 2014 in Copywriting and marketing, Website tech | 0 comments

Always a good idea to start off the new year with a rant! I’ve asked around so these aren’t just things that bug the heck out of me but they will all make me hulk out! A landing page that feels like a cheap car sales ad Whether you’re advertising your latest product, ebook or just trying to get more email sign-ups, you need to make sure your offer is worthwhile for your potential customers and easy to get rid of (nothing more annoying than not being able to find that little ‘x’ to close the window). Unbounce has a great critique page to give you some ideas for what you should include on your landing page and what to avoid at all costs! A Home page that doesn’t tell me What.You.Do. Just like an essay or college paper, state what your site is all about! Don’t jam a ton of keywords in there, just tell me what you can do for me and what you do...

Getting EU cookie compliant without any baking

By on May 31, 2012 in Website tech | 1 comment

Everyone’s been talking about cookies this week. Initially, I just heard the word “cookies” and despaired.  I’m a great baker but a complete failure at baking cookies, to the point where dogs turn their noses up at my peanut butter cookies (and they sniff their butts!). Not baked by me Not those cookies, you cry, stupid baking loser, the internet kind! Discovering that I was supposed to do something about the cookies on my website by the deadline of last Friday meant a mad rush to figure out what the heck this was all about!  I wasn’t even running my own business this time last year, where was my year’s grace? After much reading (Suzanne’s post over at lawyers4mumpreneurs.com was a big help as was her free cookie policy) and a bit of implementation, I’m now EU Cookie compliant – are you? If you’re not EU cookie compliant yet...

Thinking about video for your business? Read this first!

By on Apr 13, 2012 in Copywriting and marketing | 0 comments

Having worked in corporate video, I’ve seen a lot of business videos, some great, some awful.  One of the worst?  Any with me in them!  See that picture?  I’m notoriously camera shy, preferring to be the one taking the pictures rather than being in the spotlight.  I know what I look and sound like on video and it ain’t pretty!  Think Essex, UK fishwife with a dash of laconic NoCal.  So, you won’t ever see videos of me on my website. But, everyone‘s doing video these days, you cry.  We need to have a Youtube presence, you screech!  True, but not everyone needs to put themselves in the spotlight to help their business shine (corny line, I know, it’s been a long week!). If you’re determined to use video to publicise your business, new service or system, here’s some advice before you go any further! Face for radio? Think carefully before...

Google thinks I’m a man – an experiment in gender and the internet

By on Feb 3, 2012 in Copywriting and marketing | 0 comments

Google’s Gender Reassignment You all saw the information about Google’s Ad Preferences last week – Facebook and Twitter were awash with people checking out what box Google had pegged them into.  For my part, I came up as 35-44 (correct) and a man (nope, definitely not). What’s Google playing at? Take a look at Sarah Kessler’s article on this and you’ll see a large number of commenters who are female in real life but, according to Google, male in their internet life.  Kashmir Hill, over at Forbes.com, explains how Google does it. I very much doubt lowly little me would ever get an interview with the Google ad supremos or the giant market research companies, such as Neilsen, so I’m conducting an experiment instead. Take that, Google, I can be a female interested in whatever I like! Last week, I opted out of ad preferences with Google and cleared...