Google’s Gender Reassignment
You all saw the information about Google’s Ad Preferences last week - Facebook and Twitter were awash with people checking out what box Google had pegged them into. For my part, I came up as 35-44 (correct) and a man (nope, definitely not).
What’s Google playing at?
Take a look at Sarah Kessler’s article on this and you’ll see a large number of commenters who are female in real life but, according to Google, male in their internet life. Kashmir Hill, over at Forbes.com, explains how Google does it.
I very much doubt lowly little me would ever get an interview with the Google ad supremos or the giant market research companies, such as Neilsen, so I’m conducting an experiment instead. Continue reading