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Writing thoughts for these times

By on Dec 8, 2016 in writing skills | 0 comments

I’ve neglected this blog of late as life has taken over. However, my good intentions will hopefully continue into the new year with thoughts on writing and communications. So, kicking off with ruminations on the current state of the world. With so much change around us right now, how do we all keep understanding each other? Imagery is King right now as we’re bombarded with images day and night, a large percentage of which are horrifying, unpleasant, saddening. I’m a firm believer in each of us doing our bit to make the world a better place (blame my hippie socialist family) but even I have days of struggle, when the constant stream of bad news imagery starts to wear me down. Right now, I’m reading a biography of Douglas Adams by Neil Gaiman and the world’s daily and constant barrage of imagery with often no writing behind it (or often offensive language...

How to avoid costly marketing mistakes

By on Feb 21, 2014 in Business skills, Copywriting and marketing | 0 comments

Let’s start with a fairytale Once upon a time, there was a girl called Cinders. Cinders always worked hard and thought herself practically perfect in every way. One night, Cinders found herself surrounded by boxes and boxes of brochures. Earlier that day, very angry people had called her, wanting to know why their information was all horribly wrong and what  was she going to do about it! Cinders did her very best to calm the angry people and set to work righting the mistake. She toiled long into the night, adding a corrections sheet to every single copy of the 5000 brochures, wearing her manicure down and wiping away her tears of frustration. Cinders learned a great lesson that night. Never again would she boast about being practically perfect in every way. She would always check her work properly.* Meanwhile, in real life, it is so easy to make mistakes in your business...

Seven ways to screw up a press release

By on Feb 7, 2014 in Business skills, Copywriting and marketing | 2 comments

Your business has some great news or an event you want to publicise. Whether or not you agree that the newspaper industry is dying, the public need for news is bigger than ever. With streaming sites and constant updates, websites need more news content than your local newspaper could ever contain in their daily or weekly edition. So, how best to get your company’s news into websites, newspapers and magazines? The press release (aka the media release or the news release if it’s feeling fancy (fair warning, I’m about to use all three terms as I like to keep you on your toes!)) still reigns no matter where the news will eventually be displayed. Some PR agencies will have you thinking that creating a press release is some kind of dark art that takes them thousands of hours to toil over so they can happily charge you a fortune. When I first started freelancing, I asked...

This week’s rant: Facebook and the art of Plain English

By on Nov 22, 2012 in Copywriting and marketing | 0 comments

Did you get that email, suspiciously sent during the Thanksgiving holiday, asking Facebookers to read the proposed privacy policy and data use policies and comment on them? I dutifully clicked on the link and took a gander at the documents. What have I learned? Not a thing about their proposed changes but an awful lot about language and Facebook’s inability to communicate well with their users. Here is a lesson in bombarding your users with unfriendly English. I opened the proposed Data Usage Policy and ran it through some diagnostics. Here are the results to provide some food for thought for you all about how Facebook communicates with us. Readability statistics in MS Word This one document is 9,111 words long! Who has the time to read it?! Just before I checked out Facebook’s email, I just happened to have read Good Copy, Bad Copy’s blog post on tools for better...

Writing advice from Copyblogger – keep at it!

By on Nov 11, 2012 in Copywriting and marketing | 0 comments

Taking a break from my writing today, I came across this on Copyblogger. The.best.advice.ever. Just keep going! As a writer with a very strong procrastination gene, this is a reminder that EVERYTHING I write is useful somehow, whether it’s to get me unstuck from a particular sentence or phrase or just to keep that pen in motion until I come up with something better! Keep writing everyone, it’s all worth it! Like this infographic? Get more content marketing tips from...