Google PlusTwitter

Writing thoughts for these times

By on Dec 8, 2016 in writing skills | 0 comments

I’ve neglected this blog of late as life has taken over. However, my good intentions will hopefully continue into the new year with thoughts on writing and communications. So, kicking off with ruminations on the current state of the world. With so much change around us right now, how do we all keep understanding each other? Imagery is King right now as we’re bombarded with images day and night, a large percentage of which are horrifying, unpleasant, saddening. I’m a firm believer in each of us doing our bit to make the world a better place (blame my hippie socialist family) but even I have days of struggle, when the constant stream of bad news imagery starts to wear me down. Right now, I’m reading a biography of Douglas Adams by Neil Gaiman and the world’s daily and constant barrage of imagery with often no writing behind it (or often offensive language...

The power of the pause

By on Oct 14, 2015 in Business skills, Public speaking | 0 comments

You might have noticed a lack of blogging from me this year. This has been partly due to lots of projects which is great, but it’s also due to me working through a Foundation Certificate in Coaching Skills. This training has been a real eye opener for me and I highly recommend anyone thinking about adding coaching skills to their repertoire to look into this course. One of the biggies of the course has really been backing up what I’ve already been spreading the word on for years: Just how powerful a pause can be. Shutting up is a vital life skill that we all need to learn at some point in our busy lives. Conversations should always include you stopping for a sec, so that both you and the person you’re talking with can take in what you’ve just said. Shutting up now and then in conversation also means you avoid being a bore! No one enjoys conversations with...

Embracing the New Year a little late!

By on Jan 29, 2015 in Business skills | 0 comments

So, it’s true, I admit it, it’s a fair cop, I give. Last year, I didn’t really, truly, entirely keep to my own promise of regular blogging. I’m going to completely own my lack of shame here – I was busy! Life took over last year, my part-time job grew, my freelance business grew, life stuff happened a.lot. To the point where blogging went to the back of my mind for a while. But it’s a new year and that means sitting my butt down and making sure I update this blog at least once a month – no more excuses! So do join me again and let me know what your plans are for this year. I’m already putting my plans for this year into action. Building on some fantastic work with current clients and seeking out new clients for writing and editing projects as well as working on something very new. I’m pushing forward with an area that both...

Look before you leap into the world of social media

By on Mar 19, 2014 in Business skills, Copywriting and marketing | 2 comments

As a freelance writer and marketing bod, I get asked these questions on a regular basis: “Should I be on LinkedIn?” “Isn’t Twitter just for teenagers and celebrities?” “I don’t get Facebook, can you explain to me?” What is really behind all of these questions and many more like them is the deep-rooted fear of not belonging. We all want to be liked, we all want to be acknowledged and having a consistent social media presence gives us the sense that people must like us. Business owners see their competitors on social media and worry that they’re behind the times by not following the crowd. Where followers, likes and pluses start, customers follow (just not instantly!). This sends some business owners into a panicky state and can lead to some pretty embarrassing mistakes on social media. So, if your business isn’t on any social...

Seven ways to screw up a press release

By on Feb 7, 2014 in Business skills, Copywriting and marketing | 2 comments

Your business has some great news or an event you want to publicise. Whether or not you agree that the newspaper industry is dying, the public need for news is bigger than ever. With streaming sites and constant updates, websites need more news content than your local newspaper could ever contain in their daily or weekly edition. So, how best to get your company’s news into websites, newspapers and magazines? The press release (aka the media release or the news release if it’s feeling fancy (fair warning, I’m about to use all three terms as I like to keep you on your toes!)) still reigns no matter where the news will eventually be displayed. Some PR agencies will have you thinking that creating a press release is some kind of dark art that takes them thousands of hours to toil over so they can happily charge you a fortune. When I first started freelancing, I asked...