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How to present when you’re a scaredycat

By on Apr 13, 2017 in Public speaking | 0 comments

I recently ran a 2hr Presenting for Scaredycats workshop as part of the fantastic Spring Forward Festival. I absolutely loved this workshop and the attendees did too. [View the story “Presenting for Scaredycats workshop” on Storify]

Writing thoughts for these times

By on Dec 8, 2016 in writing skills | 0 comments

I’ve neglected this blog of late as life has taken over. However, my good intentions will hopefully continue into the new year with thoughts on writing and communications. So, kicking off with ruminations on the current state of the world. With so much change around us right now, how do we all keep understanding each other? Imagery is King right now as we’re bombarded with images day and night, a large percentage of which are horrifying, unpleasant, saddening. I’m a firm believer in each of us doing our bit to make the world a better place (blame my hippie socialist family) but even I have days of struggle, when the constant stream of bad news imagery starts to wear me down. Right now, I’m reading a biography of Douglas Adams by Neil Gaiman and the world’s daily and constant barrage of imagery with often no writing behind it (or often offensive language...

The power of the pause

By on Oct 14, 2015 in Business skills, Public speaking | 0 comments

You might have noticed a lack of blogging from me this year. This has been partly due to lots of projects which is great, but it’s also due to me working through a Foundation Certificate in Coaching Skills. This training has been a real eye opener for me and I highly recommend anyone thinking about adding coaching skills to their repertoire to look into this course. One of the biggies of the course has really been backing up what I’ve already been spreading the word on for years: Just how powerful a pause can be. Shutting up is a vital life skill that we all need to learn at some point in our busy lives. Conversations should always include you stopping for a sec, so that both you and the person you’re talking with can take in what you’ve just said. Shutting up now and then in conversation also means you avoid being a bore! No one enjoys conversations with...

Keeping your LinkedIn connections meaningful to your business

By on Apr 23, 2015 in Business skills | 0 comments

I’ve been on LinkedIn for quite some time now and I always find it interesting to hear how useful others find it as a business network. Often I’ll hear negative responses as people aren’t always sure how best to use it. I’ve also heard that people feel overwhelmed by LinkedIn invites or feel that all the invites they’re getting are from spammers or complete strangers and they just don’t know what to do. How best to use it is easily solved with a bit of advice: I really liked Thomas Oppong’s advice when it came out (even though I’m not normally a fan of ‘6/8/12 etc. things successful people do’ type articles) as it’s very simple and straightforward so it’s a good starter guide. Take a look for yourselves. There’s also Carol Tice’s advice to writers on how to get freelance gigs from LinkedIn and the ever...

Embracing the New Year a little late!

By on Jan 29, 2015 in Business skills | 0 comments

So, it’s true, I admit it, it’s a fair cop, I give. Last year, I didn’t really, truly, entirely keep to my own promise of regular blogging. I’m going to completely own my lack of shame here – I was busy! Life took over last year, my part-time job grew, my freelance business grew, life stuff happened a.lot. To the point where blogging went to the back of my mind for a while. But it’s a new year and that means sitting my butt down and making sure I update this blog at least once a month – no more excuses! So do join me again and let me know what your plans are for this year. I’m already putting my plans for this year into action. Building on some fantastic work with current clients and seeking out new clients for writing and editing projects as well as working on something very new. I’m pushing forward with an area that both...

Facebook – it’s not me, it’s you (breaking up with Facebook the quick and easy way)

By on Apr 17, 2014 in Copywriting and marketing | 4 comments

It was bound to happen Today, me and Facebook are breaking up. It won’t be a tearful break up, in fact, I know that the other half of this relationship won’t even notice me gone as I am but a blip on their radar. In other words, I’m a small business with a small Facebook following who wanted to just use Facebook as a way of communicating with my customers and prospects. Facebook for Business says “show me the money” Forbes has said it and Ad Age pointed out that Facebook themselves have said it: as a small business, getting your Business Page posts seen by your fans is going to involve cold, hard cash. As a small business, buying loyalty is not something I have any ethical interest in at.all. I want people to come to me because they’ve read testimonials about me, asked around about me, met me and anything else that doesn’t involve the greasy...

Look before you leap into the world of social media

By on Mar 19, 2014 in Business skills, Copywriting and marketing | 2 comments

As a freelance writer and marketing bod, I get asked these questions on a regular basis: “Should I be on LinkedIn?” “Isn’t Twitter just for teenagers and celebrities?” “I don’t get Facebook, can you explain to me?” What is really behind all of these questions and many more like them is the deep-rooted fear of not belonging. We all want to be liked, we all want to be acknowledged and having a consistent social media presence gives us the sense that people must like us. Business owners see their competitors on social media and worry that they’re behind the times by not following the crowd. Where followers, likes and pluses start, customers follow (just not instantly!). This sends some business owners into a panicky state and can lead to some pretty embarrassing mistakes on social media. So, if your business isn’t on any social...

How to avoid costly marketing mistakes

By on Feb 21, 2014 in Business skills, Copywriting and marketing | 0 comments

Let’s start with a fairytale Once upon a time, there was a girl called Cinders. Cinders always worked hard and thought herself practically perfect in every way. One night, Cinders found herself surrounded by boxes and boxes of brochures. Earlier that day, very angry people had called her, wanting to know why their information was all horribly wrong and what  was she going to do about it! Cinders did her very best to calm the angry people and set to work righting the mistake. She toiled long into the night, adding a corrections sheet to every single copy of the 5000 brochures, wearing her manicure down and wiping away her tears of frustration. Cinders learned a great lesson that night. Never again would she boast about being practically perfect in every way. She would always check her work properly.* Meanwhile, in real life, it is so easy to make mistakes in your business...